Experts in experience

Seamless, best-in-class customer experience strategised, delivered and managed. One reliable, human point of contact for your new resident’s journey, from practical completion to handover and aftercare.

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At your service

Conductor injects energy, capability and capacity at that crucial moment when projects need a final push to get over the line.

We know – from data and experience – how human connection can positively charge both customer experience and developer reputation. Our white-labelled service combines technology with face-to-face interactions to manage the whole customer journey – from pre-completion to move-ins, aftercare to snags and defect management.

Your new residents enjoy a frictionless experience, and you get peace of mind knowing everything is ‘just so’, every time.

How can we help?

How can we help you?

For you

We provide capability and capacity at a crucial point of the project; you enjoy peace of mind knowing we have it all under control.

Our white-labelled service is the single face of customer experience as we welcome new residents; your involvement is drastically reduced.

We increase efficiency in snag and defect remediation, keeping the customer informed and satisfied, and minimising costs.

We ensure greater customer satisfaction, driving referrals and retention, increasing sales velocity and premiums, and protecting and enhancing your reputation.

We give your team back time and space to focus on quality, readiness and commercial goals.

For your customer

We provide a helpful, reliable and consistent voice throughout your customer’s journey, building trust in the process from the very beginning.

We expertly manage comms, from pre-completion to move in and beyond so customers always know where they stand.

We hand over the keys, and we understand the sense of occasion. First impressions count, and this one sets the scene for a positive ongoing customer experience.

We turn your buyers into advocates of your brand. That drives goodwill, positive reviews and more sales – everyone benefits.

We enhance your development’s reputation, adding both financial and social value to your residents’ properties.

See our in-depth brochure or speak to our brilliant team.

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Finish With a flourish

We’ve worked our magic on some of London’s best residential projects. Read about Conductor in action.

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Marylebone Square & W1 Place

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CHALLENGE

To deliver a bespoke and exceptional customer experience to high-net-worth individuals in this prime central London development. 

RESPONSE

Conductor CX hit the ground running using the first phase to integrate with the various teams and learn the nuances of each building to develop a bespoke strategy, delivering individualised customer experience plans, from communication to move-ins and beyond, for each customer.

Our approach to the project is in four phases:

  • Strategy & Systems: create and implement all CX strategies and systems appropriate for the development. The senior advisory team ensures all integration of internal and external teams including the main contractor, to enable a successful and smooth transition for the residents. Due to the prestige of both developments, the CX team will build an extensive purchaser database, allowing them to tailor the CX service and welcome gifts to individual preference and taste.
  • Connect & Inform: our team is the face of One Crown Place, establishing one point of contact for all residents and managing the portal, newsletters, homeowner guides and all other collateral.
  • Conduct: ensure customers have a seamless and enjoyable completion and handover experience – whether it’s their first, second or holiday home or an investment property.
  • Aftercare: continue to manage the snag resolution and defects throughout the liability period. It is our role to ensure the contractors uphold their obligations, that resident satisfaction remains high and that the building is successfully handed over to the building manager.

IMPACT

  • Peace of mind for the client knowing that a professional and experienced team is managing the intricate completion, handover and defect process.
  • Value add to the Concord team, upholding and enhancing brand reputation and promoting future sales.

KEY PROJECT ACHIEVEMENT

Buyer Segmentation – by segmenting according to cultural backgrounds, needs and desires, we are providing a bespoke CX service to each customer.

Location

London, W1

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conductor, and Aftercare

Size

54 Homes at Marylebone Square & 37 Homes at W1 Place

Team

Developed by: Concord London Developments

Duration

3 Years (ongoing)

Thames City

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CHALLENGE 

An initial 3-month appointment which was extended to include four full-time Conductor CX team members, assisting in the customer experience delivery alongside R&F’s existing Customer Service and Estates team. The consultancy piece was led by our Head of Customer Experience, with our Senior Customer Experience Executive working out of R&F’s offices on a full-time basis supporting the overall CX function.

This role involved: reviewing the existing team structure and producing a restructuring proposal, assisting with recruitment and staff training, reviewing and enhancing existing systems, processes, and procedures, implementing new systems, processes, and strategies, improving customer communications, enhancing snag and defect management protocols, refinement of customer collateral, improving upon the completions and handover strategy.

This is now being implemented by our team on site.

RESPONSE 

We undertook 360 reviews to establish team strengths and weaknesses, as well as gathering feedback from the existing members of staff to identify areas and processes that were working well and where they felt improvements could be made and then collaborated with them to ensure that they felt involved in the decisions and changes being made to existing processes.

We also provided high-level reporting with observations and recommendations for the Senior Management team’s review.

IMPACT

  • Assisted in the recruitment process for various roles to sit across the Customer Service and Estates Team
  • Supported the successful delivery of numerous key handovers and home demonstrations
  • Improved customer communications and introduced mechanisms to record key comms
  • Improved the overall storing of data by implementing a robust filing structure and trackers
  • Management of all handovers, home demonstrations and aftercare – ongoing.

 

KEY PROJECT ACHIEVEMENT

Excellent client feedback – The client advised that Conductor ‘exceeded expectations’ in terms of service quality in our client satisfaction survey.

Location

London, SW8

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conductor, and Aftercare

Size

528 Homes

Team

Developed by R&F Properties, Designed by Skidmore, Owings & Merrill LLP

Duration

6 Months (ongoing)

Cosway Street

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CHALLENGE

Our goal is to provide a seamless customer experience for Westminster City Council’s private for sale customers, from pre-completion and throughout the 12-month warranty period, leaving a lasting impression that best reflects WCC’s brand within the prime residential market. This involves managing all customer communications and operations relating to completions, handovers, move-ins, snags, defect resolution, customer satisfaction surveys and the continuous sharing of knowledge, best practices and lessons learnt throughout the project lifecycle.
 

RESPONSE

Due to the short lead-in from appointment to practical completion and first legal completions, it was our priority to immediately build close relationships with the wider project team (client, contractors, building management team etc.) to understand key requirements and areas of priority. This allowed us to quickly identify roles and responsibilities, form a clear CX strategy and prioritise tasks and objectives. We drew upon our suite of tried and tested processes and systems to form a baseline, making minor adjustments throughout the mobilisation period to suit the nuances of the project.

Concurrently, we immediately integrated within the Sales and Marketing teams to gain a thorough understanding of the sales history and purchaser demographic, allowing us to produce a concise communications plan and enable a successful and smooth transition for the residents.

As part of our communications strategy, and with the help of our in-house Marketing team, we created a branded collateral to provide customers with key information ahead of completion, key handover, and move-in.

By the time PC had been achieved, our systems and processes were fully embedded, relationships with key stakeholders were formed and it was ‘business-as-usual’ from a completions and aftercare perspective.

IMPACT

  • Peace of mind for the client knowing that a professional team are managing the intricate communications, completion, handover and aftercare process, whilst bringing a wealth of knowledge and advice from experience within the prime residential sector.
  • A technically and commercially astute team that can represent the interests of the client, protecting their bottom line.

KEY PROJECT ACHIEVEMENTS

  • 1 month to successfully mobilise our CX strategy, systems, processes, and collateral ahead of practical completion.
  • 100% customer net-satisfaction at key handover and home demonstration.

Location

London, NW1

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conductor, and Aftercare

Size

49 Homes

Team

Developed by Westminster City Council, Designed by Bell Phillips Architects, EA/PM: Potter Raper / Gardiner & Theobald

Duration

13 Months

Kings Cross

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CHALLENGE 

A 6-month consultancy appointment working out of Argent’s head offices on a weekly basis alongside their Asset and Customer Care team.

This role involved but was not limited to: reviewing the existing team structure and producing a restructuring proposal, assisting with recruitment and staff training, reviewing and enhancing existing systems, processes, and procedures, implementing new systems, processes, and strategies, improving customer communications, enhancing snag and defect management protocols, refinement of customer collateral, improving upon the completions and handover strategy, and offering a support and advisory role in the mobilisation of the last two residential buildings.

RESPONSE 

We hit the ground running working with the developer, contractors, and operations and building management teams to refine existing processes and strategies to improve the overall customer experience delivery across the development.

We carried out 360 reviews to establish team strengths and weaknesses, as well as gathering feedback from the existing members of staff to identify areas and processes that were working well and where they felt improvements could be made and then collaborated with them to ensure that they felt involved in the decisions and changes being made.

IMPACT

  • We successfully recruited a Senior Customer Care Manager to lead the team to success
  • We produced a new and improved Customer Journey handbook containing a suite of processes, flowcharts, and best practices for the team to continue to adopt across the King’s Cross development as well as future developments
  • Customer communications were improved by enhancing the customer communications strategy, customer collateral, and residents’ portals

KEY PROJECT ACHIEVEMENT

Full resolution of defects on legacy scheme by introducing regular contractor meetings and providing leadership and best practice advice.

 

Location

London, N1C

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conductor, and Aftercare

Size

1000+ Homes

Team

Developed by Argent

Duration

6 Months (ongoing)

Heart of Hale

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CHALLENGE

The goal was to develop a comprehensive set of documents, checklists, forms, and communications tailored to the project, focusing on enhancing customer experience. The role involves overseeing the entire customer journey from pre-completion to the end of the defect liability period on behalf of the client.  Responsibilities included managing pre-completion communications and site visits, conducting quality assurance inspections for apartments, facilitating key handovers, organizing home demonstrations, managing snag and defect resolution, and overseeing contractor relationships. The objective is to ensure a seamless and positive customer experience throughout the entire process.

RESPONSE

With a late appointment just two months before the estimated practical completion date, we hit the ground running working with the developer, contractor, operations and building management teams to agree on a strategy that would optimise customer satisfaction and deliver on the project’s financial objectives. 

During the setup phase, we centralised all customer communications under our white-labelled team to ensure uniform messaging and consistent information was delivered preparing residents for the all-important completion and handover phases. Additionally, we identified and procured gifts from local suppliers, showcasing the client's commitment to ongoing community investment.

Approaching the project's completion, we fine-tuned our pre-completion apartment stress-testing protocol to guarantee that apartment quality aligns with customer expectations. This adjustment aimed to minimise concerns raised by customers following move-in and enhance overall satisfaction. 

IMPACT

  • During the mobilisation phase, we developed and maintained positive relationships with customers, in-house client teams, building management, and the main contractor.
  • Our customised project-specific processes underwent stress testing before the official roll-out.
  • All stakeholders are aligned and kept informed, and cohesive operations with a shared vision and common goals have been achieved across all teams.  
  • Currently, we have successfully relocated 272 residents and maintain a consistent, timely resolution of snags and defects, contributing to high satisfaction levels for both our client and customers.

KEY PROJECT ACHIEVEMENT

The project was fully mobilised within a tight timeframe of just two months, from the initial appointment to achieving practical completion.

                                                                                                                                               

 

 

Location

London, N17

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conduct, Aftercare

Size

417 Homes

Team

Developed by Argent, Designed by Pollard Thomas Edwards

Duration

3 years (ongoing)

One Crown Place

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CHALLENGE

With apartments in these KPF designed towers still available for sale post-completion and a high level of competition in the area, it is imperative to uphold the utmost in customer satisfaction to ensure the development retains its exceptional reputation.

The complexity and size of the building also means that an experienced and professional team is required to enable smooth handovers and move-ins to deliver the level of service expected from both domestic and overseas purchasers.

RESPONSE

We created and implemented all CX strategies and systems appropriate for the development. The senior advisory team continues to ensure integration of internal and external teams, including the main contractor, to enable a successful and smooth transition for the residents.

Nine months prior to completion, Conductor became the face of One Crown Place’s Customer Experience service, establishing one point of contact for all residents. We managed the portal development, newsletter content, design and fulfilment, creation of the homeowner guides and all other collateral.

We prepared customers for completion and move-ins and conducted the key handovers and home demonstrations with flair and professionalism to ensure an exemplary experience.

Currently in the aftercare phase, we continue to manage the snag resolution and defects throughout the liability period. It is our role to ensure the contractors uphold their obligations, that resident satisfaction remains high and that the building is successfully handed over to the building manager.

Worth noting, we have designed, fielded and analysed a Customer Satisfaction Survey spanning the sales process, design and product, customer experience and building management/concierge. The results have been used by all teams to continually improve service delivery to customers and for future development planning.

IMPACT

Peace of mind for the client knowing that a professional and experienced team are managing the intricate completion, handover and defect process.

Frequent and honest communication with residents to inform and update during the COVID-19 challenges.

90% overall net satisfaction for the development

                                                                                                                                               

 

 

Location

City Fringes/Shoreditch, London

Sector

Residential Market Sale

Services

Strategy & Systems , Connect & Inform, Conduct , Aftercare

Size

246 homes

Team

GPP CBRE KPF SAY Property Consulting LRM Mace McCue

Duration

3 years (ongoing)

Principal Tower

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CHALLENGE

To provide a seamless customer experience on this exceptional Foster and Partners tower, managing all customer communication relating to handovers, move-ins, snags, defects and the two-year aftercare period for a culturally diverse set of residents with high expectations of quality and service.

RESPONSE

Beginning nine months prior to practical completion we worked with the developer, contractor, operations and building management teams to agree a strategy that would optimise customer satisfaction and the project’s financial goals.  As part of the set-up phase we brought all customer communications together under our white labelled team, ensuring consistent messaging regarding the latter stages of development and ensuring their preparation for the all-important completion and handover phases. 

As we moved through these latter stages, the established relationships with the residents, in-house legal teams, concierge and contractors meant that despite a condensed move-in period starting seven weeks prior to the end of the year, all customers could be accommodated, even those moving between Christmas and New Year. 

                                                                                                                                     IMPACT

The aftercare, snagging and defect management period began as soon as the first resident was in their apartment ensuring a seamless experience from day one.  As we continue through the aftercare phase our one-face of interaction model allows us to serve each customer personally according to their needs and at the same time provide frequent and complete reporting for our clients, identifying the most efficient way of dealing with any individual or systemic issues.

By providing a team that can flex up and down in terms of experience and resource level at short notice, we were able to accommodate a more condensed initial move-in period than originally envisaged without impacting overall costs, satisfying residents and our clients alike. 

Additionally, given the challenges that COVID-19 and lockdown brought at a key stage of the aftercare phase, our tailored systems and processes were able to quickly adapt to an offsite operating model, ensuring the required level of service was maintained for all customers. 

Our objective position with regards to snags and defects has allowed us to provide our clients with a clear understanding of items to be addressed by the contractor, and facilitate access for these to items to be remediated in a timely manner.

200 legal completions and handovers achieved within one month

Location

Shoreditch, London

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conduct, Aftercare

Size

299 homes

Team

Brookfield Properties Concord Multiplex Construction Foster and Partners SAY Property Consulting London Residential Management, LRM

Duration

4 years (ongoing)

Queens Park Place

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CHALLENGE 

With their first large scale residential development nearing completion, Londonewcastle required a white-labelled team to manage resident communication, handovers, snags, defects and aftercare for their 119-apartment development in Queens Park.

With units still available for sale post completion, it was imperative that the clients corporate and development brand reputation were upheld, as well as ensuring the utmost in customer satisfaction to bolster remaining sales.

RESPONSE 

Retained for over four years, we acted as the single face of customer care for the Queens Park Place residents and contractors. Due to strict contractual obligations, all handovers needed to complete within two weeks, requiring an exceptional level of pre-completion strategy and planning to ensure this was achievable.

We provided a hassle-free solution that allowed for the development team to focus on quality of the build, readiness and the commercial goals of the project.

IMPACT

Our rigorous planning throughout this project allowed for 98% of legal completions to be achieved over a three-day period, as well as 82% of key handovers completing within 14-days.

Furthermore, due to our pragmatic and diligent approach to customer care, over 84% of the total snags and defects were closed out within four months of PC.

This resulted in a high level of customer satisfaction which in turn upheld Londonewcastle’s excellent reputation, as well as upholding the development reputation which contributed to maintaining  strong sale and resale values.

98% legal completions achieved over three days

84% of the total snags and defects closed out within four months

82% of key handovers completed within 14 days

 

 

Location

Queens Park, West London

Sector

Residential Market Sale

Services

Systems & Strategy, Connect & Inform, Conduct, Aftercare

Size

119

Team

Bouygues James Andrews Residentail

Duration

4 years

Southbank Tower

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CHALLENGE 

Conductor were tasked with creating a ”five-star” front of house experience for residents, as well as implementing a smoother move-in process and a system to integrate with the contractor to clear snags and defects.

RESPONSE 

Conductor was already working as the outsourced marketing team at Southbank Tower. This was then extended into customer experience to ensure brand values and reputation were upheld.

Together with SAY Property we were instrumental in appointing the front of house and property management team, to ensure a five-star service was created. A front of house brand – Consort 24 – was conceived. This entailed everything from training staff in brand values through to uniforms, activation of amenity space, marketing collateral and an app.

Being brought on board once move-ins were already underway was no easy task, yet the CX team integrated smoothly with Mace, setting up a system for monitoring and clearing snags and defect as well as moving residents into the building on weekends and after hours to ensure completions could occur as swiftly as possible.

IMPACT

The Telegraph wrote a piece outlining the exemplary experience saying it was probably “the best concierge service in London”. The experience was used widely as a marketing tool in a scheme that still had apartments to sell post completion.

By setting up a system for move-ins, which included weekends and after hours, the client was able to realise funds from completions more swiftly. Additionally, the process for monitoring and clearing snags and defects meant that a backlog was cleared, customers were communicated with more clearly and that led to a greater levels of satisfaction.

 

Location

Southbank, London

Sector

Residential Market Sale

Services

Strategy & Systems

Size

193 homes

Team

Say Property Consulting Mace

Duration

1 year

The Boiler House and Hoola

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CHALLENGE

The Boiler House is nestled in U+I’s £250m regeneration project in Hayes; The Old Vinyl Factory with Hoola situated in the Royal Docks.

We were tasked with streamlining existing processes as well as creating cohesive Customer Experience strategies for both sites.

RESPONSE

We first created a vision for Hub’s customer experience function, ensuring it upheld the values of being “people centred property developers” and humanising the experience for customers.

By working with the development teams, contractors and building managers on both sites we pulled together a cohesive communications plan, move-in / handover and aftercare strategy.

IMPACT

We ensured that snag and defect management was highly organised and customer expectations were managed; in turn, issues were quickly cleared and customer trust was developed thereby delivering a high level of satisfaction.

Location

Hayes and Royal Docks

Sector

Residential Market Sale

Services

Strategy & Systems, Connect & Inform, Conduct, Aftercare

Size

54 (Boiler House), 360 (Hoola)

Team

Strawberry Star Henry Construction

Duration

2 years

Our Team

We are multi-talented, smart and experienced – meticulous and consistent in our work, and articulate and personal in our communication. We’re a team that’s good for you, good for your residents, and good for your reputation.

Rianne Reading

HEAD OF CUSTOMER EXPERIENCE

In over 11 years of working across the residential and construction sector, Rianne has developed a thorough understanding of what ‘excellence’ looks like when it comes to customer experience.

For Rianne, it starts with being passionate about people. Over the years she’s rolled up her sleeves and talked to thousands of residents, landlords, contractors and clients about their needs.

In former roles her solutions-based approach has seen her heading up Customer Care functions for Berkeley Group and Ardmore. If a resident has asked it – anywhere, even once – she has answered it.

Superpower: Radiantly Resolute

Charlotte Constance

FOUNDER & MANAGING DIRECTOR

Charlotte, Conductor’s Founder, is a successful entrepreneur and prominent industry speaker who has previously held senior positions within highly regarded real estate businesses.

Her enterprising, energetic and empathetic nature affords her a knack for collaborating and creating cohesion across complex, multi-stakeholder projects.

With 20 years in the industry and a determination to rewrite expectations for ‘business as usual’, Charlotte’s starting point is still always the customer.

She set up our Customer Experience business to give every customer the experience they deserve, every time. The fact that it also makes our clients’ lives easier, less stressful and more profitable is just the icing on the cake.

Superpower: Positively Charged

David Stevens

EXECUTIVE DIRECTOR

As the Executive Director of Conductor, David advises on systems and processes, financial forecasting, resourcing and budgeting. He ensures all elements are thoroughly considered and planned, paving the way for the Conductor CX team to consistently deliver exceptional customer experiences.

Before joining Conductor, David spent over 20 years holding senior positions in Investment Banking and Financial Services. With that he brings a wealth of experience from working with major institutions, delivering large scale projects and managing broad stakeholder groups. He brings a fresh perspective to traditional ways of thinking in the property industry.

Superpower: Intellectually Earthed

Deborah Morralee

CUSTOMER EXPERIENCE MANAGER

Deborah has over 15 years’ experience working in luxury residential customer experience, including working on high-profile schemes in Central London (most notably with Argent at their King’s Cross site).

Her energy and expertise have been lighting up Conductor’s customer experience team since 2018. She’s been a key point of contact for clients, contractors and residents on-site, and has been pivotal in overseeing the development and training of our team.

It’s her goal to deliver exceptional customer experience, and peace of mind for our clients. She’s great at doing both.

Superpower: Professionally Optimistic

Lauren Sadler

Senior Customer Experience Manager

Over the past seven years Lauren has worked with some of the UK’s biggest and best housing and construction companies, including two 5* housebuilders. She’s helped oversee some of London’s most notable and headline-grabbing development projects, including One Blackfriars, Chelsea Creek and London Dock.

Experienced with projects at scale, Lauren is still a champion of the human touch. She has spent countless hours meeting face-to-face with stakeholders, and resident satisfaction is always the bottom line for Lauren. Her experience in delivering it is invaluable for Conductor’s clients.

Superpower: Personably Positive

Fieroza Selman

Senior Customer Experience Executive

Over the past five years, Fieroza has worked for two of the UK's leading property Developers. Most recently under the Berkeley Group at high-end developments such as Vista and West End Gate.

She has extensive experience in delivering a seamless customer experience from start to finish. With her illuminating personality and smile, Customers always feel comfortable and assured that their needs will be met.

Fieroza strives for continuous progress and always aims to set herself up for success.

Superpower: Illuminatingly Professional 

Tara Hamilton

Customer Experience Operations Manager

Tara has worked in both the Health & Wellness and the Residential Property sectors for a period of 10 years and during this time, she has developed a thorough understanding of what world class customer experience looks like. Having set up her own company with the focus on delivering the highest quality of service in Nutrition Consultations and Massage Therapies to her clients, Tara went on to head up the Customer Service team at British Homesellers.

Tara’s focus is on delivering excellence and enabling people to thrive. Regardless of the industry, the driving force in her work lies within the feeling of truly making a difference for the people she works with and the customers she delivers a service to. With her uber attention to detail, Tara has joined the business as Operations Manager within our Customer Experience business.

Superpower: Mercifully Meticulous  

Gyanendra Tewari

Senior Customer Experience Executive

Gyan has worked in both the Real Estate and I.T. sectors for a period of over 18 years. During this time, he has worked with one of the largest developers in the Gulf region, Emaar.

Gyan has built up a comprehensive understanding of the customer journey, assisting the customer from point of exchange, through to the end of the defect liability period. He is dedicated to providing an exceptional customer experience and it is his mission to constantly look for ways to improve processes, ensuring the delivery of a seamless service to all.

Superpower: Kaizen & Kindness

Wendy Edwards

Customer Experience Manager

Wendy has been in Customer service for over 25 years, with 10 years of expertise in the new build industry. Throughout her career, Wendy has gained an invaluable understanding of not only the UK purchaser but also the overseas investor to enable her to provide a premium service. She is dedicated to providing customers with an exceptional experience, making their new home journey seamless. 

Having worked previously with luxury developer Berkeley Homes, and as a consultant to assist with mapping the customer journey for an overseas developer, Wendy understands the importance of providing a quality service from start to finish.

Superpower: Overflowing Optimism

Tatiana Teaca

Senior Customer Experience Executive

Tatiana has worked across a portfolio of up to 20 high-end developments in Central London including Grosvenor Square, 5 Belvedere Road, 1 Stratton Street, Southbank Place, The Bryanston, Centre Point Residences working with Almacantar, Canary Wharf Group, Lodha, and other developers. 

Her Resident Management experience demonstrates a methodical approach to work, including planning and organising oneself and others. She pays great attention to detail and remains calm and structured in her approach to delivering a high standard of work.

She is passionate about working with people and enjoys the peace of mind she can share will all her clients. Continuously seeking areas for improvement, being open-minded and adaptable to change driven by both internal and external factors. She takes great pride in her approach to customers where respect, integrity and teamwork allow her to work cooperatively with others and help to achieve the business goals. 

Superpower: Customer Quality

Lauren Farquharson

Senior Customer Experience Executive

Lauren has been working in Customer Experience roles within the residential property industry for 5 years, having worked on some of London’s largest luxury developments, such as Battersea Power Station and 1 Mayfair. During this time, Lauren has developed a keen eye for detail, both in apartment quality and quality of service, and has gained extensive knowledge of the systems and processes that are required to deliver exceptional Customer Experience.

 With listening as one of Lauren’s greatest attributes, her role in understanding individual customer needs and providing a tailored service to all comes effortlessly. Lauren is driven by resident satisfaction and problem solving, and takes a proactive, hands-on approach to deliver a best-in-class service to all.

Superpower - Intently Intuitive

Jameelah Bowden

Senior Customer Experience Executive

Jameelah has over seven years of experience working with various housebuilders across London and the surrounding counties; Jameelah has honed her skills on large-scale developments, such as Sovereign Court, Filmworks, and Lampton Parkside. No two days are ever the same working in this industry and Jameelah thrives on bringing solutions to the table when challenges arise.

A true people person, Jameelah prides herself on building strong relationships and creating positive interactions. Jameelah is thrilled to join the team at Conductor where she looks forward to bringing her positivity and adaptability to contribute to the team’s success.

Superpower: Terrifically Tenacious

Ian Wingrove

Customer Experience Manager

Ian brings a wealth of experience in the exciting world of newly built properties. His impressive track record includes maintaining the highest standards of luxury accommodations for renowned names such as CapCo (Lillie Square), Riverstone (Fulham), and Vita Student. Ian is truly dedicated to keeping the customer's experience at the forefront of everything he does, whether it's through meticulous front-end quality reviews or ensuring formal compliance.

In his work on large-scale developments, Ian understands that the customer’s journey is paramount. He consistently goes above and beyond to ensure that every detail is just right, making each experience feel ‘just so.’ With his friendly demeanour and unwavering commitment, Ian is here to make the world of new properties welcoming and enjoyable for everyone!

Superpower: Driven to Deliver 

Chanice Ali

Senior Customer Experience Executive

With over 15 years of experience across customer-focused roles, I have built a career centred on delivering exceptional service and quality, particularly in the new build development and home improvement industries. Prior to working in this sector, I honed my expertise in kitchen design and sales, where I developed a deep understanding of how crucial a positive customer experience is when creating bespoke, high-quality solutions for clients.

I leverage my passion for service by working closely with developers and clients to streamline processes, resolve challenges and ensure that every project meets the highest standards of quality and satisfaction. My journey from designing kitchens to managing large-scale customer experiences has equipped me with a unique perspective, blending creativity with an unwavering passion for client success.

Superpower: Passionate problem solving

‘The Conductor team have consistently acted with professionalism, integrity and sound judgement. They have been a pleasure to work with, providing an excellent service to both ourselves and the residents at Principal Tower.’

Dan Scanlon – Executive Vice President, Brookfield Properties

‘We feel very safe in the knowledge that Conductor has everything covered – their attention to detail and ability to anticipate issues makes for happy customers and makes us a happy client.’

Aiman Hussein – Director and Owner Representative, AMTD London

‘We worked with Conductor at a time when we needed to swiftly implement customer experience procedures and systems. They were flexible and nimble and added real value to the process.’

Robert Sloss – CEO & Co-Founder Hub Residential

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Experiential Thinking

We’re not just leaders in delivering customer experience – we’re thought leaders too. From exploring new technology to championing the human touch, and from disruptive new solutions to a hunger for data and insights, we think and work differently.

In conversation with the CX Team

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We got together and had a chat about all things Customer Experience. Listen to some of the findings from a recent survey of 2,000 participants and get to which qualities our team values the most.

Some insights both professional and personal from our Head of Customer Experience

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Meet our wonderful head of Customer Experience, Rianne Reading. her super power is being Radiantly Resolute and boy is she just that. 

There is nothing she hasn't seen in terms of residential apartment handovers and aftercare having worked for some of London's finest developers in house and for a large well known contractor. Both sides of the coin let us just say. 

She is unflappable, relishes a challenge and has the highest of standards. 

We asked her a few personal questions...

What do you like doing in your spare time?

I’m an avid traveller and like to balance my committed work ethic, with a couple of holidays each year; there’s nothing I find more enriching than visiting different parts of the world and seeing how other cultures live. In my spare time, I also enjoy reading non-fiction books about human behaviour and psychology, philosophy, ancient archaeology and astronomy. I also love dancing, I am currently attending weekly salsa classes and spending time with friends and family.

Who is your inspiration?

I am inspired by strong women all over the world who strive to break down the barriers and stereotypes that society has placed on them.

Where would you like to visit?

Göbekli Tepe; a Neolithic archaeological site in South-eastern Anatolia, Turkey. Dated to the Pre-Pottery Neolithic, between c. 9500 and 8000 BCE, the site comprises a number of large circular structures supported by massive stone pillars and is the world's oldest known megalith. (Description taken from Wiki)

What’s the most interesting thing you’ve read or seen this week?

Gaia: The Big Mother; a documentary about the origin, evolution and future of the Earth, focusing on the geological concepts and the role of life and humans. 

What would you like remembered about you?

That I made people feel noticed, and as though they could be themselves around me.

What's your favourite restaurant?

Being a lover of Japanese food, it would have to be Zuma (Knightsbridge), followed in close second place by Gold, Notting Hill. As a Pescatarian, Gold won me over with their amazing variety of mouth-watering vegetarian plates!

What would be a good theme song for your life?

Kool & The Gang – Celebration; because I feel like life itself should be celebrated – we shouldn’t limit laughing and toasting with friends and family to just birthdays and Christmases!

Launching Conductor CX

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And here it is! Six years in the making, some stellar clients and having worked on some of London's most notable landmark projects, we are ready for our CX business to fly the nest and stand alone (yet still as part of our Conductor family!). 

We have established a great track record, learnt many lessons along the way, established the very best of teams, conducted our research, designed our systems and processes and now we are ready to continue to offer an exceptional experience to both our clients and their customers under our new CX brand.

Just a thought: an insight into brand loyalty and trust

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In 2021 as part of Conductor's Thrive Series, we surveyed 2,000 people to ask them about brand loyalty and trust and what a good Customer Experience looks like.

What we found is that the difference between a good and great customer experience undoubtedly has significant impact on the longer-term premium that your product can attract – a theme that we see as only getting stronger in a post-pandemic world where loyalty to brand will count for less given a greater emphasis on value for money and trust in what is being offered in the here and now.

TRUSTING A BRAND

Quality of the product still tops our list of most important factors. In a close second after that comes a grouping of four factors that really emphasise the need to walk the talk – deliver on your promises, be honest in your communications, deliver a quality customer experience and be consistent in doing all of this.

1. QUALITY PRODUCT

2. DELIVERY/HONESTY/QUALITY EXPERIENCE

3. CONSISTENCY

When looking at those attributes in second and third places - what do they all have in common? Well they all relate to the experience a customer has when communicating with your brand or your people. 

An exceptional experience, more than ever, is essential to build loyalty, build trust and turn customers into advocates.

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